Paddy Power are Ireland’s biggest bookmaker – both online and real-world. They were formed in 1988 when three independent bookmakers – Stewart Kenny, David Power and John Corcoran – merged their forty betting shops under one banner. Over the past quarter of a century Paddy Power have established a strong presence in the gambling realm – they have an average annual net income that’s close to €150 million.
Paddy Power have never been scared of controversy. An ad in 2002 depicted two old ladies crossing a road with a truck heading towards them. Each lady had their odds of survival (or being the first to successfully cross as Paddy Power claimed) printed alongside them. This is just one of a number of stunts that Paddy Power have pulled during their history.
In February 2016 Paddy Power merged with Betfair to create a new company called Paddy Power Betfair.
Promotions
Newbies at Paddy Power are rewarded with a free bets that’s worth £10. All you need to do to gather your freebie is to open an account at Paddy Power and deposit £10 into your account. You then need to place a single bet of £10 on any available sporting market, as long as the odds of your qualifying bet are 1/2 (1.50) or greater.
Once that bet has been settled, you will be awarded a bonus £10 bet. You can use this bet however you like, although it must be used in its entirety. You do not have your stake returned when your bet is settled, but you are free to cash out any winnings you gain from it. Note that you have thirty days in which to use your bonus bet once it is awarded, else it is removed from your account. You must also fund your qualifying deposit using a credit card, a debit card or PayPal.
The Paddy Power sports book is no stranger to promotions, and at all times there are always a healthy number of promos for regular customers to take advantage of. For example at the time of this review the 2016 Cheltenham Festival was about to take place. Paddy Power were offering a deal in which players received their money back as a free bet if they bet on a horse to win and it finished second. This offer covered all races at the festival.
Other deals involved all sporting markets available at the site. These included popular ‘accumulator insurance’ offers that returned your stake as a free bet if you had a least a five-fold accumulator and only one of your selections let you down.
There are always new promotions to be had with PaddyPower, all of which can be found on our latest offers page.
Markets covered
American Football
Athletics
Aussie Rules
Badminton
Baseball
Basketball
Beach Volleyball
Bowls
Boxing
Cricket
Cycling
Darts
eSports
Football
Futsal
GAA Sports
Golf
Greyhounds
Horse Racing
Ice Hockey
Lacrosse
MMA
Motor Racing
Netball
Rugby League
Rugby Union
Snooker
Squash
Surfing
Swimming
Table Tennis
Ten Pin Bowling
Tennis
Triathlon
UFC
Virtual Sports
Volleyball
Water Polo
Winter Sports
The site permits both in-play betting and cash-out.
Site design
Right from the off Paddy Power has maintained a strong green branding that is of course influenced by its Irish roots. This branding is prevalent on the site’s home page which gives it a striking visual appeal.
The site though is easy to operate but can look a little cluttered. This is mainly due to Paddy Power’s love of strongly promoting their bonuses and other offers, which can get in away of finding your favourite betting market.
One useful feature is the ‘quick links’ menu in the top left of the screen. This gives punters access to what Paddy Power views as the most popular bets that are currently available.
Cashier options
Paddy Power accepts Visa, MasterCard and Entropay as far as plastic goes. It also accepts PayPal, Skrill, Neteller, Paysafecard (which now includes Ukash), bank transfers and cheques. The minimum amount you can deposit is five pounds. All deposit methods are immediate aside from bank transfers and cheques.
You can withdraw via most of the methods stated above, aside from MasterCard and Paysafecard. The minimum withdrawal is £10. Withdrawals to eWallets take one to two days, credit and debit cards three to five days, and bank transfers and cheques longer.
Conclusion
Paddy Power do make an awful lot of money, so they must be doing something right. Part of that ‘something right’ seems to be offering promotions, as there are always a high number on offer, and many are tailored specifically to major sporting events, making them more interesting.
If you don’t mind a site that shouts about the latest offers (and about Paddy Power’s other gambling opportunities, such as its online casino), then Paddy Power ought to be one online sports book that you definitely give a try,